Hello, I am Ryan Black
Content Creator & Strategist

I am a content creator and digital strategist with 7+ years of experience working with campaigns, causes, and businesses to develop strategic and engaging content.

Most recently, I served as a co-Chair for a US Congressional campaign in Arizona's 6th District. Before that, I was Campaign Manager for the same campaign's Primary efforts, winning by 5%, despite being massively outspent. There, I crafted web and print content, developed Campaign strategy, and lead voter contact initiatives.

In previous positions, I've worked as a content creator, strategist, and digital lead. I am as comfortable directing content and writing copy as I am analyzing data and communicating with live audiences. I've worked with on- and off- page needs, built blogs from scratch, and am accustomed to rapid response scenarios.

Skills: Audio/Video Production and editing, Content Strategy, Photoshop, Illustrator, Dreamweaver, Wordpress, SEO, HTML/CSS, Political Consulting, Social Media Management, Facebook ads, Analytics

Personal Info

  • Ryan Black




  • RyanBlackFilm@gmail.com


Expertise

  • Video Production
  • Content Strategy & SEO
  • Wordpress, HTML & CSS
  • Social Media
  • Graphic & Web Design
  • Political Consulting

Resume

Work Experience

  • RyanTBlack.com
    Freelance Content Creator
    2015 - present

    Freelance video production and content strategy for corporate and political clients across the country.

    Highlights include content strategy for Cabella's, Presidential campaign videos for Bernie Sanders and Larry Lessig, and documentary work for AMP1 amputee basketball and Ability 360 adaptive sports center.

  • Anita For Arizona, General Election
    Co-Chair, Field & Data Director
    Aug 2018 - Nov 2018

    In this role, I led Anita Malik's General Election campaign efforts for voter contact, field activities, data analysis and strategy.

    1. Identified and targeted all voters for mail, phone, canvassing and postcard initiatives.
    2. Streamlined volunteer activity processes to maximize efficiency.
    3. Shot and edited video content for TV and digital efforts.
    4. Worked with policy director to develop positions and responses for media, endorsement groups and voters.
    5. Created original social media graphics for multiple platforms.
    6. Made direct contact with 81,000 voters.
    7. Developed messaging and political strategy.
    8. Built and led 600+ person volunteer team.
    9. Shifted district 15 points, broke turnout record.
  • Anita For Arizona, Primary Election
    Campaign Manager
    Nov 2017 - Aug 2018

    In this role, I led campaign initiatives for Anita Malik's primary campaign in Arizona's 6th US Congressional District. Anita and our team were successful on election night, winning by 5% in a highly competitive race, despite being outspent 4:1.

    1. Managed political outreach for endorsements.
    2. Led all field and voter contact initiatives.
    3. Trained teams of canvassers and phone bankers to make efficient and effective voter contact.
    4. Created scripts for all voter contact.
    5. Created print advertisements.
    6. Created 100+ social media and web graphics.
    7. Led efforts to erect 300x street signs to maximize name recognition
  • Levitate Strategic Communications
    Digital Lead
    Dec 2016 - Nov 2017

    In this role, I managed all stages of digital content development for digital video initiatives, blog posts, graphics and website maintenance. Additionally, I pitched new business, pitched content to press contacts, and tracked and analyzed social media data.

    1. Produced video series and social media content for high-profile health care clients.
    2. Built blog and marketing materials to drive SEO and inbound marketing initiatives.
    3. Developed branding and content strategy.
  • Clearvoice
    Content Strategist
    May 2016 - Nov 2017

    In this role, I developed effective strategies for digital content marketing initiatives for both on- and off-page content for clients across industries. This role required quick and creative thinking and a strong sense of SEO and how content performs on Google and Social Media. 

    1. Conceptualized hundreds of relevant ideas for on- and off-page content marketing initiatives, including blog posts and infographics.
    2. Created instructions to ensure content creators deliver appropriate content per clients needs.
    3. Ensured we were meeting all client goals within allocated time frame. 
    4. Studied publishers to ensure content pitches matched their audiences.
    5. Worked with Cabela’s, T-Mobile and Ray-Ban.
    6. Ensured timely production, posting of content.
  • Clearvoice
    Junior Digital PR Specialist
    May 2016 - Nov 2017

    In this role, I developed and maintained relationships with popular blogs and publishers, pitching content for client marketing initiatives.

    1. Conceptualized and pitched articles to publishers.
    2. Managed and built long-term relationships with publishers.
    3. Searched blog niches for new pitching opportunities.
    4. Developed and perfected new pitching strategies.
  • Fox Frame Productions
    Cinematographer, Video Editor
    May 2013 - June 2015

    Fox Frame Productions is a product of the team that created "One Day in April". Working out of San Jose, CA, our team produced videos for clients across the country, while funding and completing our feature-length documentary film in the process.

    1. Conceptualized, captured and edited video for clients across industries.
    2. Traveled extensively to shoot on-location videos and conduct on-sight interviews.
    3. Worked with clients like Pepsi, TedX, PBS Kids, The Queen Latifah Show, Edelman PR and many more.
    4. Maintained functionality and organization of all production gear.
  • Alison For Kentucky
    Lead Digital Video Producer
    June 2014 - November 2014

    In this role, I captured and edited 45 social media videos and helped create and develop content for all digital initiatives. Costing over $100-million total, at the time, this became the most expensive Senate race in American history.

    1. Conceptualized, captured, edited and published 45 digital videos for US Senate Campaign.
    2. Prepped clips for pitching to the media.
    3. Developed social media and email graphics.
    4. Conceptualized fundraising emails.
    5. Traveled to events with leadership and candidate.
    6. Earned hundreds-of-thousands of views.
  • One Day in April
    Director of Photography, Editor
    Jan 2013 - April 2014

    In 2013 and 2014, I spent countless hours filming scenes and interviews for the documentary film "One Day in April". I also served as a producer, and as an assistant director and editor. The film follows teams of cyclists over two years as they prepare for and race in Indiana University's famed Little 500 Race.Along with the director and core team members, we created the "One Day in April" scholarship to fund future filmmakers at Indiana University. Check it out here: www.OneDayinApril.com

    1. Official Selection at the 2015 Cinequest Film Festival.
    2. Official Selection at the 2015 Indianapolis Film Festival.
    3. Official Selection at the 2015 Heartland Film Festival.

Education

  • Indiana University
    2009 - 2013

    Double majored in Communications & Culture and Telecommunications with an emphasis in video production. Member of Lambda Pi Eta Communications Honors Society.

  • University of Amsterdam
    2011

    Studied social policy during a semester abroad, focusing on city planning and the civic management of taboo topics like sex work and drug decriminalization.

Skills

  • Cinematography 85%

  • Video Editing 90%

  • Content Strategy and SEO 95%

  • Wordpress and HTML/CSS 80%

  • Social Media Management 86%

  • Graphic Design 73%

Writing Samples

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